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Sunday, December 24, 2017

Google Does Not Want To Make Life Difficult For Bloggers That Depend On Ads

Just today, December 24th, 2018, I found a post in the Google Chrome blog posted by Rahul Roy-Chowdhury, a VP Product Management for the Chrome browser, from the post, Rahul explained that starting in early 2018 they will include a feature in their Chrome browser which will block some certain type of ads that is served by a website to a user using the Chrome browser regardless of whether the user is using an ad blocker add-ons or not.

When I first read about it, I felt, wow, this is no good news to website owners, especially bloggers that depends on ads to generate revenue so as to continue to provide their service free of charge.
After I re-read it though I came to have a different opinion. Why?

Google is not planning to block all ads from a site, they are only planning to block ads that do not meet the Better ads standard. This to me, is a life saver.

You see, over the cause of years, the amount of users using an ad blocker is increasing, because users are tired of publishers with intrusive ads and who are making surfing the web frustrating. Ad blockers on the other hands block all ads, including from bloggers who are using it the right way.
If this continue, the sustainability and the ecosystem of the web will be destroyed by ad blockers.

Google does not want that, so in order to prevent users from turning to ad blocker plugins, Google have taken it upon themselves to block all ads that from website that is not making users experience on the web pleasant. These ads type include, but not limited to: full-page ad, interstitials, ads that unexpectedly play sound, and flashing ads.

Rahul explains: "This is just one step toward making advertising an excellent experience across the web... [and to] balance the web ecosystem for all."

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