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Saturday, December 2, 2017

About 'Featured Snippets' In Google Search Result Page

You might have noticed that when you make a search on Google, in the result page, the first result sometimes is styled differently from the rest, for it contains more description text, and the link to the site appears below the description text not above.
That first result is what is referred to as Google Search Featured Snippets, and that is what I want to talk about.

The feature snippets is a result of a programmatic ingenuity of Google. It is not derive from the meta description tag of the website page, rather, it is gotten from the actual content of the website page.

The featured snippet appears when Google detects that your search query is a question, and they are able to find the best webpage that gives a direct answer to the question. Since the text in the featured snippet is extracted from a webpage not owned by Google, it means that Google is not the author of the content of the Feature Snippets but the owner of the webpage it was extracted from is.
Google only styled it to get the attention of the person making a search because they fell it give a good answer to the questioned asked by the user making the search.

This also implies that, the result for a particular search term can change based on Google's discretion.

Though webpage developers (web masters) can specify that Google not use any webpage content for Featured Snippets, there is no way they can manipulate Google to extract a Feature Snippet from their webpage. For Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet.

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