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Wednesday, May 4, 2016

Two Ugly Facts About Advertising Networks (AdSense)

The fact is, advertising networks such as Google AdSense are very attractive. Because it takes away the stress of you dealing with advertisers directly. More to that, because most advertising networks serve interest based and contextual based ads, the appeal the ads will have on your website user/visitors might be high, thereby increasing your ads click through rate.

The purpose of this article is not to discourage the using of advertising networks such as Google AdSense, it is just to bring to your knowledge two negative results it might have on your website that you probably is not aware of.

The first is, each ads click through you get mean that you just lost a reader/visitor. As the fact shows, each visitor to your blog/website is as a result of your hard work, that include your angelic crafted headline, the alluring opening paragraph and the great content, all geared towards catching  people's attention, and finally when they do, ads comes and take them away.

The second one is that, the ads served can be potentially damaging to your blog's/website's reputation. Imagine the effect it will have if for example, your blog or website is about online security but the advertising network you are using serve an ads about spamming software.

The Bottom Line
Using an advertising network is not bad because they are proven way of monetizing your online content, but that does not mean they do not have disadvantages/demerits. They do.



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